Me? Running my own website? Really?

As a micro or small business owner do I need a website? Yes! Do I want a website? Yes! But do I feel like I can manage a website? Well, ultimately, probably yes. I am just not so comfortable with IT and not so sure to know how to update it with new content, not even mentioning uploading pictures or videos.. And actually I probably will not have the time to do it regularly. So why to have a website at all? If you still wonder about all this, read further to learn why the newest types of  websites can change your work routine and boost your business.

Why Get A Website?

First of all, why to invest in a website? Because a website is an excellent way to reach out for a wider range of prospects and tell them who you are and what you do.  It effectively conveys to your target market how they would benefit from working with you or buying your products. And here is good news: today technical experience is not necessary to run a website. You can simply update your website in a snap through a CMS.

Managing Content

CMS stands for Content Management System. A content management system is a web-based interface through which site administrators can control what appears on their site. With a CMS, you can quickly and efficiently change the content on your site. It is as easy as composing an e-mail.  You don’t want your site to always look the same. But you don’t want either to have to spend time and money on calling your developer every time you need to change a paragraph somewhere on your site. With a CMS you can create new posts on your homepage in just a few clicks. New pages for your site are also a few clicks away. There is no need to code and upload a new static page for every additional page you want to add to your site. You can do everything yourself within seconds.

Consistency

All pages created with a CMS automatically have a consistent aesthetic feel. So you don’t have to be an HTML Guru to get your pages to all look the same. And with the functionality “what you see is what you get” (or WYSIWYG), what you see on the screen is what will appear on the page. You can just write your post and check how it looks before publishing it online. And yes add bold text here, some color there, etc.. Search engines value new content as well as consistent site architecture including metadata, URL structure, headings and more. That sounds like jargon to you? Well, just remember that CMS-generated pages have the same meta structures, making the site more search-engine friendly so that they assure you a better ranking. And of course at the same time it makes the navigation on your site easier  for your  users.

Update From Anywhere

On top of being easy to use and doing all the “techie dirty work” for you, the CMS of your site is accessible over the web. It means that you can log in and post from anywhere with an internet connection. Nothing is stored on your computer, so that you can use any device with an internet connection to work on your website. You can also set as many accesses as you want so that anyone with the proper credentials can also work on the site through the CMS. And of course the CMS can be configured so that users have different levels of access. This way you can easily collaborate with several people to work on the site, but still ensure to keep full control over what you want to publish to the web.

Convinced that it´s time to simplify your life and start using a CMS for your website? Contact us now for more information! It does not commit you to anything.

Or ring directly at +45 31 31 12 08!