2 free mini marketing strategies you can implement immediately

No time to design and implement a heavy marketing strategy? Here are 2 tips you can implement immediately as a mini marketing strategy.

1. Sponsor conversations on Social Media
Don’t underestimate the power of social media. Monitor what people are saying about your brand or industry and use it as an opportunity to engage in meaningful discussions. Also, share your content on your social channels.

Here is a piece of advice from Kevin Roddy, chief creative officer, Publicis & Hal Riney:
“People today love to talk and express their opinions. Blogs, chat rooms, comment sections are filled with loads of people expressing themselves. This, if you play your cards right, can be a great opportunity for your product or brand. Why not offer up topics for people to discuss? And make them topics that relate to your marketing efforts. Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role. Be careful, however, not to appear to be ‘selling.’ Generate a conversation that is authentic to the topic, and that your brand can become a part of as opposed to a conversation that is about your product. People will happily talk about things that are interesting to them, and brands are not interesting. So make your brand a byproduct of the conversation, not the topic itself.”

2. Revisit old leads.
Did you know only 10 percent of leads are ready to buy now? What about the warm and cold leads? More often than not, they get lost in the shuffle and are eventually forgotten forever. Many small businesses would love to follow-up on every lead, but with limited resources, that can be a challenge. So, the goal is to close the leads that are hot now in order to drive immediate sales and to have a nurturing system in place for not-ready-to-buy-yet leads.

“One thing to do would be to recontact people that you’ve spoken to that have for whatever reason, in a friendly way, turned you down in the past. Revisit those people. If people have called you to inquire about your product or service but have not bought from you, it’s always good to call those people back and re-pitch them. They’ve already expressed interest in you, they may or may not have been in research mode when they called. It’s a fruitful, no-cost list. You don’t have to spend money to get that list. You know they’re interested in your product.” —Dan Feldstein, cofounder and chief marketing officer, Red Ventures